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Crazy Hong Kong Pub Crawl

Project type

Brand Design

Date

Feb, 2022

Location

Hong Kong

Role

Lead Designer

I took on the role of a Multimedia Designer and utilized my skills in Adobe Illustrator, Lightroom, and Photoshop to create captivating visual content. My primary objective was to introduce the company's pub crawl service and attract visitors to join the exciting nightlife experience in Hong Kong.

One of my key responsibilities was to capture high-quality product photography that showcased the vibrant atmosphere and unique offerings of the pub crawl. I used professional equipment and applied my expertise in color correction and basic enhancements to ensure the photos were visually appealing and enticing to potential participants.

In addition to photography, I also designed engaging social media posts for the company's Instagram and Facebook channels. These posts were strategically created to grab the attention of the target audience and generate interest in the pub crawl. I carefully crafted graphics using Adobe Illustrator and Photoshop to create visually appealing content that effectively conveyed the fun and energetic atmosphere of the pub crawl.

Thanks to the compelling visual content I developed, the Crazy Hong Kong Pub Crawl project was able to attract over 5000 visitors. My contributions played a crucial role in successfully introducing the company's pub crawl service and generating significant interest among both locals and tourists. The project showcased my ability to create eye-catching digital marketing materials and effectively communicate the unique offerings of a brand.

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